Printed flyers are a proven way of marketing any product or service. A run of 10,000 or more printed flyers is a cheap way of getting a message out to a large amount of people. There are many flyer distribution companies out there that can deliver your flyers for a relatively small fee, or you could enlist help from friends, family and employees to deliver your flyers for you. Getting your flyers printed and delivered is a relatively stress free and cost effective process but the most important thing of all is getting the design of your flyers right.
The design of your flyers needs to stand out and make an impact instantly. Your message should be clear and concise and you need a very noticeable headline or title that should be displayed prominently at the top part of your flyer. The headline of your flyer should carry your main message and should be in large type with a simple but bold font. It can have a very attractive and bright color or it could be a simple bold and black. The text alignment should be centred for a balanced layout. The rest of your content (images and supporting text), will then flow directly below this main headline.
This flyer layout is perfect to use if you have composed a very catchy and powerful title or slogan. The headline will attract the readers you need and become the most memorable part of the message you are aiming to deliver. So if you are a great writer of marketing slogans, you can benefit from using this type of flyer layout.
Another type of layout for a printed flyer design can be the portrait layout. Just like the previous layout, this kind of flyer layout hinges on one main design element. In this case, we have the main portrait image. A portrait layout is most effective with a main portrait image displayed prominently. Usually it is placed at the dead center of the design and it should encompass more than half the flyer page itself. The rest of the supporting texts are placed at the bottom or even at the back of the flyer so as not to bother the portrait itself.
Using this type of portrait layout for your flyer the main image itself will carry the brunt of the job in communicating your message. So you will need to ensure that a great image is selected to tell the story for you. Of course, since a picture paints a thousand words, it should be easy enough to get your message across with the right image. This layout is best used for advertising as well as PR flyers.
Another type of layout for a flyer is the newsletter layout. This type of layout is mainly used for more informative flyers that carry a lot of content. A newsletter format will have several texts in columns with small-boxed images and headlines for each section. This is a perfect choice for information flyers to communicate to people.
Finally another type of layout for your printed flyers is a sectional layout. This type of layout has the different elements of your content divided into sections. You can have a box for your advertising content, another for your ordering information and another section box for coupons or special offers. This is a great layout for sales flyers to give out many different kinds of information and material. Therefore, if you are offering different kinds of promotions, discounts as well as other important information, then a sectional layout will be most effective for your printed flyers.
The best thing to do when looking to market your business with a printed flyer run is to decide which layout will suit you best. Then you can proceed to get the design right first time round and really effectively get your message across in your flyers.
Deep Space Design are consistenly helping clients successfully market their businesses with printed flyers.
This entry was posted on Thursday, December 30th, 2010 at 2:42 pm and is filed under Print.
