How Google Works

King Of Search: Google

Google has an algorithm that decides which websites appear at the top of their search results. The exact details of the algorithm are top secret for obvious reasons, but there are a number of factors that are proven to work and this is where the art of SEO comes in.  Don’t be fooled by thinking SEO is an easy process though. It can be a mine field trying to deliver exactly what Google is looking for whilst avoiding any kinds of penalties that it hands out for optimisers that cross their guidelines.  They are constantly updating and tweaking their algorithm and the best practice for optimising a website for Google is to optimise for the viewing public.  This means providing great content and building honest links with other websites that are relevant to your niche.

That being said there are many things that need to be done to rank well on Google. In these pages we’ll take you through each one.  First up is On Page SEO.