Conversion Rate Optimization
Conversion rate optimization sometimes known by the acronyms CRO (conversion rate optimization) and LPA (landing page optimization) is the process of increasing conversions on a website. SEO or search engine optimization is the process of getting a website high up the rankings of a search engine, which can be considered stage one of an Internet marketing campaign. Stage 2 would be what we do once the website gets there, and that is where conversion optimization comes in.
On Page CRO For Tracking and Higher Conversions
It is important that your website is set up in the correct way so that conversion rate optimization can be carried out. If you are offering a service that requires a quotation then it is important to have an option for a visitor to get a quote that is separate from your contact page. This way a conversion can be considered to be carried out when someone sends an email requesting a quote. We can then track how many quote requests (conversions) the website is getting over the course of a month. Then when we know this figure we can set about improving that figure by using conversion rate optimization tactics. The same can be carried out if you are selling a product on your website, only then the conversion would be when you make a sale and not when you have a quote request.
Visitor tracking, SEO and conversion rate optimization go hand in hand when developing a successful website. As can be seen from the graph on the left there have been studies to show that a websites visitor count goes up exponentially the higher it climbs the front page of Google. This means that we must use SEO to climb as high as possible up the front page of Google, which in turn will increase the visitor count, which then increases the chance of conversions.
Success Is More Than Just SEO
Fortunately we have been working with this system for the past 4 years now and are experts in all areas. So if you are looking for an SEO company remember that getting on the front page of Google using SEO is only part of the process.
If you would like to find out how we can help increase conversions on your website then apply for an SEO report here and we will be in touch with some more information for you.